Don’t be beige.
Stand out from competition by being authentically you. We can help.
Our services
Holistic marketing strategy
Client acquisition & retention
Lifecycle marketing
Trigger and drip campaigns
Digital marketing
Web strategy & content
Buyer persona development
Audience segmentation
Data analysis
Testing & iteration
Graphic design
-
![]()
Data-Based Results
With an iterative and curious approach
-
![]()
Cost & Time Savings
By creating an efficient and effective strategy
-
![]()
16+ Years of Marketing Experience
Including strategy, digital, and email
About us
Pink Briefcase was founded in 2011 with a goal to provide small to medium-sized businesses and financial service providers exceptional marketing and graphic design services. We strive to make it easier for businesses to grow. Whether it’s a full blown marketing campaign and execution or a way to supplement your existing marketing efforts, our team is fully equipped to handle any marketing need.
Polina Yakusheva, the owner of Pink Briefcase has over 16 years marketing experience in both small businesses and corporate settings. She is well versed in core marketing competencies such as segmentation and targeting, lifecycle marketing, trigger/drip campaigns and overall marketing strategy development. She specializes in iterative marketing, based on data and metrics designed to optimize campaigns and messages as segments and markets evolve around us. She is passionate about helping others and making a difference.
Who we work with
Small-medium sized businesses
Every business is unique and so are their marketing needs. We spend quality time with each client to ensure we understand business goals and existing marketing efforts.
Credit unions
Credit union marketing often has a local and differentiated approach. We explore ways we can complement existing marketing efforts and provide guidance on how to streamline and efficient marketing strategy.
Financial service providers
The B2B marketing needs that businesses who provide services to financial institutions have are complex and distinctive. We are here to partner and help!
Try us out
Schedule a free consultation to brainstorm ways we can help and to ensure we’re the right fit
FAQ
-
Let's get to know each other! We start off by having a conversation, so we can get to know your business, goals, and what kind of marketing you're already doing. After an initial conversation, we develop a proposal for work and edit it until you're comfortable with it. Then we just go from there!
-
Pricing usually depends on the project. There are many variables including identifying what kind of marketing you're already doing. We don't want to duplicate work, instead, we want to ensure we're saving you time and money so you can focus on actually running your business!
-
This is completely up to you! Some clients can be on a retainer/monthly basis where we come in and do work every month, other clients are on a project by project basis.
-
We are skilled in doing both.
Already have a marketing employee who is able to execute the work, but just need some guidance on marketing strategy and direction? We can put a plan together for you and have your team execute it.
Don't know where to start or how to get it done? We can help with a holistic strategy and execution - no problem!
Already have a plan in place, but need help setting it up? We can help with the tactical work, so you can focus on the overall plan.